Run Culture · Est. 2025
Dads on the Run

Dad Hours · The Uncomfortable Hours

You're a dad. You've got a hundred things pulling at you — work, family, life. You're always on the move. But somewhere in the 4AMs and 10PMs, you lace up. This is for you.

4AM
Dads on the Run Hat

Manifesto · Richardson 258 · Now Available

Dads on the Run Dad Hours The Uncomfortable Hours Miles Before Bedtime 4AM Club Run So You Can Carry It Dads on the Run Dad Hours The Uncomfortable Hours Miles Before Bedtime 4AM Club Run So You Can Carry It

Why We Exist

More than
a hat.
A tribe.

Dad Gang proved it. A simple hat can become a $30M movement when it means something real. We're building the same thing — for the dads who run. Not because it's easy. Because they carry a lot, and they know that to carry it, they have to take care of themselves first.

4AM
When it starts
100%
For dads who run
3
Launch colorways
∞
Miles ahead

The Full Collection

Every Drop.
Every Hour.

20 hats. Each one built for a different Dad Hour. Which one is yours?

Dads on the Run New

Dads on the Run

Black / White Rope · Richardson 258

D.O.T.R. — the original.

$30

Run to Christ New

Run to Christ

Caramel · Trucker Cap

D.O.T.R. — run to Christ.

$30

Dad's Fly Together New

Dad's Fly Together

White / Black Rope · Richardson 258

D.O.T.R. — dads fly together.

$30

Slow Down New

Slow Down

Black · Trucker Cap

D.O.T.R. — their childhood moves faster than race day.

$30

Chaos And Cardio New

Chaos And Cardio

Black · Trucker Cap

D.O.T.R. — embrace the chaos.

$30

Braids and Buns New

Braids & Buns

Black / White Rope · Richardson 258

D.O.T.R. — and long runs.

$30

Nap Times and Lap Times New

Nap Times and Lap Times

Caramel · Trucker Cap

D.O.T.R. — nap, then run.

$30

Strollers New

Strollers

Forest Green · Rope Cap · Richardson 258

Let's Stroll — D.O.T.R.

$30

PR's and Pacifiers New

PR's and Pacifiers

Caramel · Trucker Cap

D.O.T.R. — earn every PR.

$30

Toddlers and Tempo Runs New

Toddlers and Tempo Runs

Caramel · Trucker Cap

D.O.T.R. — run your pace.

$30

Break Your Flesh

Break Your Flesh

Black / White Rope · Richardson 258

Discomfort is the price of growth. 1 Corinthians 9:27

$38

Endure

Endure

Black / White Rope · Richardson 258

Keep going when it gets hard.

$38

Sacrifice Before Sunrise

Sacrifice Before Sunrise

Black / White Rope · Richardson 258

What you do before the world wakes up defines you.

$38

Let It Rip

Let It Rip

Slate Blue / White Rope · Richardson 258

D.O.T.R. — no holding back.

$38

Carbs

Carbs

Black / White Rope · Richardson 258

Dad's on the run. Fuel accordingly.

$38

Eat Pasta Run Further

Eat Pasta Run Further

Black / White Rope · Richardson 258

Carb load. Run far. Repeat.

$38

Be An Asset

Be An Asset

Black / White Rope · Richardson 258

D.O.T.R. — be the asset your family needs.

$38

Proverbs 21:31

Proverbs 21:31

Black / White Rope · Richardson 258

The horse is prepared for battle, but victory belongs to the Lord.

$38

More Than Miles

More Than Miles

Black / White Rope · Richardson 258

It's never just about the run.

$38

Built in the Dark

Built in the Dark

Forest Green / White Rope · Richardson 258

The dark hours build the strongest dads.

$38

Run Gang

Run Gang

Black / White Rope · Richardson 258

If you know, you know. You're in the gang.

$38

Coffee Run

Coffee Run

Slate Blue / White Rope · Richardson 258

D.O.T.R Co. Fueled by light roast. All day every day.

$38

Discomfort

Discomfort

Black / White Rope · Richardson 258

The hours dads become fathers.

$37

Fatherhood

Fatherhood

Forest Green / White Rope · Richardson 258

Forged by the run.

$38

Killer Dad Life

Killer Dad Life

Black / White Rope · Richardson 258

Living the killer dad life. No days off.

$27

Sunday Runday

Sunday Runday

Black / White Rope · Richardson 258

For the dads who own Sunday morning.

$38

Run Cult

Run Cult

Black / White Rope · Richardson 258

You're not just running. You're in the cult.

$38

Do It For Them

Do It For Them

Slate Blue / White Rope · Richardson 258

Every mile dedicated to the ones who matter most.

$38

4AM Coffee Club

4AM Coffee Club

Forest Green / White Rope · Richardson 258

The club nobody asks to join. You just show up.

$38

Dads on the Run

Dads on the Run

Black / White Rope · Richardson 258

The original. Where it all started.

$38

More
on the
Way.

Dad Hours · New Drops

New colorways dropping soon. Join the list for first access.

The Question Every Dad Should Ask

Every good man says
"I would die for my family."

But would you get fit for them?

It's not about dying for your family. It's about living for them — fully, strongly, presently. Every mile you run is an investment in the years you'll have together.

The Slogan

Dad
Hours.

4AMBefore the day
6AMFirst miles
10PMAfter the long day
11PMJust you & the road

The hours nobody else sees. Not for a medal. For the weight you carry every other hour of the day. To carry it all — you have to take care of yourself first.

The Collection

Shop Hats

Limited drops. Every hat tells the story of a Dad Hour. Wear yours. Let them know you know.

The 4AM DADS ON THE RUN DAD HOURS

The 4AM

Tan / Charcoal · Classic Fit · One size

$38

New DADS ON THE RUN DAD HOURS

The Blackout

Black / Tan Stitch · Classic Fit · One size

$38

DADS ON THE RUN DAD HOURS

The Early

Forest / Off-White Stitch · Classic Fit

$38

Coming Soon

The 10PM
Drop TBD

The 10PM

Join the list to be notified

$38

Who We Are

Built for dads
who are always
on the run.

This isn't a hat company. It's a tribe. For the dads juggling work, family, life — and still finding the miles.

Where It Started

Every dad knows the feeling. The day is packed before it starts. Work. School runs. Emails. Dinners. The list that never ends. And somewhere inside that, you're trying to hold onto the thing that keeps you sane — running.

You squeeze it into the edges. The 4AM before anyone wakes up. The 10PM after everyone goes to bed. The half-hour you carve out at lunch because it's the only time that's yours. These are the Dad Hours. The uncomfortable ones. The ones nobody sees or applauds. But you know. And every other dad who runs — they know too.

Why We Built This

Dad Gang proved something powerful — a simple hat can become a $30M movement when it actually means something. When it's not a gimmick, not a Father's Day gift, not a joke about lawn mowers. When it says something real about who you are.

We're building that for the running dads. A brand that lives in the same honest space — one hat, one tribe, one story told through the hours we share. Dads on the Run is the identity. Dad Hours is the soul.

The Business Model

We start lean. Every hat is made to order — no dead inventory, no risk. As the tribe grows, we move to small batch drops. Limited releases named after the hours. The 4AM. The 10PM. The Early. Collector culture, exactly like Dad Gang built it.

Quality is non-negotiable. Premium structured cotton. Clean embroidery. A hat you wear to your kid's soccer game right after a 10 miler and it still looks sharp.

"You carry a lot. To carry it all, you have to take care of yourself first."
— The Dad Hours Manifesto

The Numbers

$38

Per hat. Affordable, premium.

3

Launch colorways

∞

Dad Hours ahead

The Dad Hours Manifesto

You're a dad.
You've got work.
A family.
A hundred things pulling at you.
You're always on the run.
But somewhere in there —
The 4AMs.
The 10 and 11 PMs.
The hours before the day.
After the long one.
You lace up.
Not because it's easy.
Not for a medal.
Because you carry a lot.
And to carry it all —
You have to take care of yourself first.
These are the Dad Hours.
The uncomfortable hours.
The ones nobody sees.
This is where dads become fathers.

Dads on the Run · Dad Hours · Est. 2025

Get in Touch

Let's
talk.

Questions about orders, sizing, wholesale, collaborations, or just want to share your Dad Hours story — we're here for it.

hello@dadsontherun.com

@dadsontherun

Usually within one Dad Hour (24hrs)

Collab & Wholesale

Running clubs, race events, partnerships — if it serves the tribe, we're in. Reach out using the form with "Collab" in the subject.

Send a Message